"It's Now or Never
" is a ballad recorded by Elvis Presley in 1960. It is one of two popular songs based on the Italian song of Neapolitan language "O Sole mio
" (music by Eduardo di Capua), The lyrics were written by Aaron Schroeder and Wally Gold. The other being "There's No Tomorrow
", recorded by U.S. singer Tony Martin in 1949, which inspired Presley's version.
In the late 1950s, while stationed in Germany with the U.S. Army, Presley heard Martin's recording. According to The New York Times, quoting from the 1986 book Behind The Hits, "he told the idea to his music publisher, Freddy Bienstock, who was visiting him in Germany... Mr. Bienstock, who many times found songwriters for Presley, returned to his New York office, where he found songwriters, Mr. [Aaron] Schroeder and Wally Gold, the only people in that day. The two wrote lyrics in half an hour. Selling more than 20 million records, the song became number one in countries all around and was Presley's best selling single ever...Barry White credited this song as his inspiration for changing his life and becoming a singer following his release from prison.